Yesterday, a friend reminded me that every once in a while, creativity pays off. In a world where ideas are cheap but increasingly void of meaning, I pounced on the opportunity to win some cash for an hour spent experimenting with a large melon. Let me explain.
It happened in the blink of an eye. While hanging out after competing in a triathlon together, my friend informed me that there was money to be made in the cheese aisle. She works at an advertising company, and one of her clients is running a contest: Buy cheese. Invent salad. Win cash. As we stood there in our sweaty post-tri glow (waiting to mount the podium for our respective age group awards, I must add), she convinced me to try my hand at corporately-sponsored food alchemy.
When it comes to a $500 Wegman’s gift certificate, I have no shame. Président cheese, you are my master.
That same friend had some pre-race advice too: Never try anything new on race day. She was talking about the wet suit I’d never tested out in the water (which, incidentally, transformed me into a hyperventalating slug). It turns out I’m familiar with this advice when it applies to food: I seldom test a new invention on guests.
Conveniently, I had a birthday potluck to attend tonight. If the salad bombed, someone else would eat it. (It’s not that I don’t love people, but the general public is as good a candidate for a edible pawn-off as any.)
As with any invention, this salad is an amalgam of things that came before: My first watermelon salad at Dish last week in Colorado being one of them. (If you’re ever in the Vail Valley, do yourself a favor and eat there.) Dotted with pumpkin seeds, watercress, and goat cheese, it endeared me a little more to my least favorite melon.
I wanted to recreate the salad, but add enough new elements to make it truly mine. I got to thinking about great salads: cool Indian raita and my ultimate favorite Middle-East-inspired one. When it came to watermelon salad, I knew I couldn’t break the rules — I didn’t know them. A quick trip to Wegmans and I was ready to paint my melon-pink canvas with mint, cucumber, dates, and yogurt.
The result? A salad I was happy to share around a table and around the Web. And here is where you come in: vote for my salad at www.presidentsaladcontest.com before August 23rd. Your click will help fuel foodie creativity the world over. Or at least in one little second-storey apartment.